So will people do the right thing when faced with a freezing child, out in the cold...with no coat?  See how this social experiment ended:

http://www.bing.com/videos/search?q=would+you+help+a+freezing+child+youtube&FORM=VIRE2#view=detail&mid=84CB993F0D942A16BED884CB993F0D942A16BED8