Admittedly, hearing someone say this out loud made me cringe when I was 24.  In reality...unless you're rolling around in mud, the CEO is correct.  Of course, my OCD wouldn't let me skip washing jeans for a I do it at least once a month.  I'm a very clean person.  It was my ex that berated me for washing jeans so often, back in the day.  My water bill is grateful.

 Perhaps you do this, too OR you think it's disgusting?  --Nathan

Check out the reasoning, here, from CNN.